VEESY // Branding Manifesto

Veesy, a community of freelancers, commissioned a branding manifesto film to communicate the value the community brings to its members.

The central concept, we developed, uses the experience of navigating freelance life as a visual metaphor. A single sphere represents a new freelancer entering the field, exposed to the pace and pressure of the  work. As the piece progresses, the shapes of the Veesy visual system appear and start to surround the sphere, orbiting, supporting, constellating, until chaos turns into momentum and the sphere moves through it with confidence.

The project was produced end-to-end at Milush Design Studio: concept and storyboard, look development, animatic, 3D animation, and final delivery. The pipeline combined traditional 2D motion graphics and 3D animation.

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Concept, design & animation: Milush Design Studio
Sound design: Stu Sibley — instagram.com/stusibley
Brand system & original icons: Veesy